Spokesperson

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American press spokesperson

Spokesman - person in charge of contacts with a media organization or organization. Having a competent spokesperson is an important part of public relations. A spokesman is a profession on the frontier of public relations and journalism. On the one hand, a person who performs this profession must use methods other than journalism, and well if he knows how journalists work and what information they need.

A spokesperson is responsible for all information about a company or office that goes to the media. His duties are not only sporadic information, but also a steady strategy applied to the media. So, on the one hand, a person is very well informed about what is going on in the company (usually he or she also performs other tasks related to internal communication within the company) and, on the other hand, must convey this information to the outside. This topic is related to the category: Press officers in Poland.

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