Press release

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Press survey - a form of opinion survey, e.g. marketing research. It is published in a newspaper or magazine.

A press release allows you to neglect the selection process. Respondents are readers. Sample characteristics are defined by the auditorium of the readers of the item. It is used for public opinion polls. A feature of the press survey is its high availability, dependent solely on the amount of newspaper and readership. This also limits the cost of the study itself: printout and distribution of questionnaires. Another form of press release is its electronic counter, which is posted on web pages, for example "e-readers".

The disadvantages are m.in. low level of response (respondents must actively participate in the study and return the answer, the rate of return is no more than 3%) and long waiting time for the results of the survey.

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