Growth hacking

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Growth hacking - a marketing technique that involves downloading new users to a website of a given service. The process takes place without the use of traditional advertising forms. Innovative and less expensive solutions such as social media and viral marketing are often used. For current users, this technique is intended to keep them interested so that they do not give up the service. The goal of growth hacking is to maximize the sales of your product or service, build coverage, increase your purchase conversions, and register your account.

Neil Patel, the expert in growth hacking, commented: "Given the importance of the word" hack, "growth hacking can be defined as a shortcut to traditional (read-slow) marketing techniques." Sean Ellis used it for the first time in 2010.

The word "hacker" used in the name has a logical explanation. The growth hacker sometimes exploits the gaps and shortcomings that occur in IT systems to gain advantage.

In 2013, a second conference on growth hacking took place in San Francisco.

Twitter, Facebook, Dropbox, Pinterest, LinkedIn, Expedia, YouTube, Groupon and Instagram are companies that have used and continue to use growth hacking techniques to build their brands and increase profits. Bibliography

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