Native rays

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native leads - the type of native advertising in effective marketing. The native lead model allows the user to obtain the desired content from his or her content without having to refresh the page or directly during the data retention process at the publisher; So the acquired leads are sent to the advertiser's CRM.

Name

The model name consists of two parts: lead - means in the marketing language of the prospective customer who has shown interest in the product or service, eg by leaving contact details; native - in the context of advertising, this means complete integration with the site where it is displayed, both in terms of content and appearance. Features

The native cast features: explicit selection of sponsored content - the user consciously decides to leave the leada with consent to the processing of personal data; Contextual and visually adjustable to the publisher's site; displaying valuable information to the recipient - natural enrichment of the content being viewed; Displaying objective advantages - a natural element of the user's path on the page. Display mechanics

The native torrents can be displayed: contextually - at the level of the content being consumed by the user, or processually - at the level of leaving their data at the publisher (eg, registering on the system).

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